I was perusing Tower Records today and came across one of the greatest marketing achievements in recent memory. Sitting by the counter, in the same place where the Red Bull knock-off, 'Nelly Pimp Juice' used be, was the most infernal candy sensation of the year (and it came in quite late, don't you think?).
I'm talking about Mars Candy's Overload cups. They take their widely popular chocolate brands like Oreo, M&M, and Butterfinger, and place them on top of a peanut-butter cup. Let me give your brain a second to process this, as I repeat: An Oreo on top of a peanut butter cup! This isn't the brilliant-yet-crappy thing that Taco Bell does by taking the same 6 ingredients that go in a taco or burrito and then magically coming up with a "Gordita" or "Chalupa" (or any other marginally-weird-cute Mexican name) to make a new brand.
This is taking two kick-ass candies and fusing them together into a mega-Voltron-candy-mouth-assasin.
Simple.
Brilliant.
I've bought two pack and ate them both. Without a doubt, the sugar rush is to blame for me even taking the time to write about this. Now, If you'll excuse me...I have to go online and vote for my favorite one.